News & Events TCGFC wins HEFF Special Diamond Award

TCGFC wins HEFF Special Diamond Award

HEFF Special Diamond Award INNOVATE
The Cracking Good Food Company has been recognised with a prestigious business award presented by HEART of ENGLAND Fine Foods (HEFF), the regional food group for the West Midlands. The winners of the HEFF Diamond Awards were revealed on Saturday 21st May at a Gala Dinner held at the Metropole Hotel in Birmingham, with The Cracking Good Food Company holding off strong competition to scoop the 2011 Special Diamond Award for INNOVATE.

HEFF Special Diamond Award INNOVATE Presentation

For this award the judges were looking for a company that had employed a new marketing strategy, new technology or new production practice to meet emerging market opportunities and consumer needs. Referring to The Cracking Good Food Company, the panel of independent expert judges said: “This business has developed a unique product following a sound innovation process.  They have researched their market thoroughly, identifying a gap in the market place and worked hard on their routes to market.”

“We are very proud to win this award as it recognizes that, with the launch of our of Cracotti® savoury crackers, we introduced a highly-innovative speciality food product to the UK market” said Rachel Russell, co-founder of The Cracking Good Food Company. “We are really passionate about what we do – and we are dedicated to bringing new and exciting products to independent fine food retailers” she added.